Aujourd’hui Demain

Cuisine

Homemade vegan comfort food that transforms plant-based eating into satisfying, indulgent bistro fare with extensive gluten-free options.

The Vibe

A convivial, modern gathering space where ethical eating meets relaxed socializing in an art-enhanced setting.

Aujourd'hui Demain cultivates an atmosphere that feels simultaneously contemporary and welcoming, striking a balance between trendy appeal and genuine approachability. The space functions as a true lieu de vie—a living space where guests feel comfortable settling in for an extended meal, casual coffee, or spontaneous shopping session. Unlike some plant-based establishments that can feel austere or overly earnest, this concept store embraces a relaxed, friendly energy that invites conversation and connection.

The vibe reflects the neighborhood's creative, diverse character, attracting a mix of committed vegans, health-conscious diners, and curious food lovers exploring plant-based options. During weekend brunch service, the atmosphere becomes particularly animated as friends gather over Breakfast Pancakes and creative plant-based interpretations of classic morning dishes. The extended brunch hours until 6 PM allow for leisurely, unhurried dining that encourages guests to linger and enjoy the convivial environment.

The integration of the bistro with the grocery and boutique creates a unique dynamic—diners can browse ethical products before or after their meal, transforming a simple lunch into a more comprehensive experience. This multifunctional approach fosters a sense of community, with regular visitors often stopping by not just for meals but as part of their routine for groceries and lifestyle products. The overall feeling is one of modern, conscious living made accessible and enjoyable, without pretension or exclusivity.

Decoration

Modern, artistic interiors that blend clean contemporary design with creative touches across a thoughtfully organized 150-square-meter space.

The décor at Aujourd'hui Demain reflects the establishment's forward-thinking ethos through a modern aesthetic enhanced with artistic elements. The 150-square-meter space is intelligently organized to accommodate the bistro's dining area alongside the grocery and boutique sections, creating distinct zones that flow naturally into one another. The design embraces clean lines and contemporary furnishings that feel current without being cold, establishing an environment that's both stylish and comfortable.

Artistic touches throughout the space add personality and visual interest, preventing the modern aesthetic from feeling too minimal or sterile. These creative elements reinforce the concept store's identity as a lifestyle destination rather than simply a place to eat. The decoration choices support the brand's ethical values, likely incorporating sustainable materials and thoughtful design that aligns with the establishment's commitment to environmental responsibility.

The layout facilitates the space's multiple functions, allowing diners to feel they're in a proper restaurant while also creating inviting areas for browsing the carefully curated selection of vegan products and eco-responsible goods. The overall effect is a cohesive environment that communicates the brand's values—modern, ethical, creative, and accessible—through its visual presentation.

Uniqueness

France's first entirely vegan concept store, pioneering a comprehensive lifestyle destination that extends far beyond the plate.

Aujourd'hui Demain's most distinctive feature is its status as France's first 100% vegan concept store, a pioneering achievement that set a new standard when it opened in November 2017. While many restaurants offer vegan options, this establishment commits entirely to plant-based cuisine while simultaneously creating a comprehensive lifestyle destination that addresses multiple aspects of ethical, sustainable living.

The integration of three distinct experiences—bistro, organic grocery, and ethical boutique—within a single 150-square-meter space represents an innovative approach that transforms a simple meal into a more holistic experience. Guests can enjoy lunch, then browse carefully curated vegan products and eco-responsible goods, making each visit an opportunity to discover new plant-based ingredients, sustainable household items, or ethical fashion pieces. This multifunctional concept creates a one-stop destination for conscious consumers seeking to align their lifestyle choices with their values.

The restaurant's extended weekend brunch service until 6 PM distinguishes it from typical brunch spots, offering flexibility that accommodates late risers and leisurely weekend dining. This extended timeframe, combined with the seven-day-a-week operation, demonstrates a commitment to accessibility that makes plant-based dining convenient rather than restrictive.

The establishment's four years of successful operation have proven the viability of the concept store model in Paris, inspiring similar ventures while maintaining its position as a pioneer. The combination of homemade cuisine, extensive gluten-free options, and the integration of retail and dining creates a unique proposition that serves multiple needs within a single visit. For visitors seeking to explore plant-based living beyond just dining, Aujourd'hui Demain offers a comprehensive introduction to the possibilities of ethical, sustainable consumption in a welcoming, non-judgmental environment.

Insider Tips

Reserve ahead for weekend brunch, arrive early to browse the boutique, and take advantage of extended hours and delivery options.

Given Aujourd'hui Demain's popularity, reservations are strongly recommended, particularly for weekend brunch service when the extended hours until 6 PM attract substantial crowds. You can book through the restaurant's website at aujourdhui-demain.com or via CoverManager, or call 09 81 65 20 01 to secure your table. The restaurant's reputation means it often operates at full capacity, especially during peak dining times.

For the most comprehensive experience, we suggest arriving with time to browse the grocery and boutique sections before or after your meal. The curated selection of vegan products and eco-responsible goods offers an opportunity to discover new ingredients or sustainable lifestyle items you might not encounter elsewhere. This integrated shopping experience distinguishes Aujourd'hui Demain from conventional restaurants and deserves exploration.

The extended weekend brunch hours until 6 PM provide flexibility for late risers or those seeking a leisurely afternoon meal. This timing can be particularly advantageous if you're looking to avoid the typical brunch rush—arriving mid-afternoon often means a more relaxed atmosphere while still accessing the full brunch menu.

For accessibility, note that three metro lines serve the area: Bastille (Line 1), Richard Lenoir (Line 5), and Chemin Vert (Line 8), making the restaurant easily reachable from across Paris. If you're unable to visit in person, delivery is available through Uber Eats and Deliveroo, allowing you to experience the cuisine at home.

The seasonal menu means offerings change throughout the year, so if you discover a favorite dish, it may not be permanently available. The kitchen's commitment to seasonal ingredients ensures freshness but also means the menu evolves. If you have specific dietary requirements beyond the restaurant's vegan foundation, the extensive gluten-free options provide additional flexibility—don't hesitate to ask staff about current gluten-free offerings when ordering.

Must-try Dishes

Bistro Burger, Classic Cheddar Burger, Thaï Crunch Chicky, Breakfast Pancakes, Toast Benedict, Matcha-Raspberry Cheesecake